Phase Two Online Class

✨ TIER TWO — BRANDING, IDENTITY & ONLINE PRESENCE

Theme: “Make your business look real, feel real, and attract your dream customers.”

This phase  is all about visuals, messaging, identity, and creating something people trust.

MODULE 1 — Brand Foundations

• Brand mission, values, and purpose
• Defining the target customer in detail
• Brand personality (tone, vibe, communication style)
• Understanding competitors to differentiate your business
• Crafting your unique value proposition

MODULE 2 — Visual Branding

• Creating a brand moodboard
• Choosing colors based on industry psychology
• Typography (1–2 fonts that match your aesthetic)
• Logo development (primary, secondary, submark)
• Product packaging basics
• Creating a consistent aesthetic for social media
• Canva templates every business needs

MODULE 3 — Messaging & Content Identity

• Building your brand voice
• Writing effective captions
• Creating a content strategy
• How to show up on video
• Storytelling that sells
• 3 messaging pillars for every brand
• How to position your brand as a solution

MODULE 4 — Online Infrastructure

• Domain purchase + connecting it
• Choosing your website platform (Shopify, Wix, Squarespace)
• Basic website layout (Home, About, Shop/Services, Contact, FAQ)
• Building trust (reviews, testimonials, brand story)
• Email marketing setup (flows, welcome sequence, abandoned cart sequence)
• Automation basics

TRANSFORMATION

By the end of phase Two, the mentee has:

✔ A clear brand identity

✔ Logo, colors, fonts, visuals

✔ A professional website

✔ Consistent content strategy

✔ Messaging that connects

✔ A brand that looks legitimate and trustworthy